Mission & Vision

KFP 4: Mission and Vision

A resilient organisation knows the direction that it is travelling in. Its mission and vision are clearly defined and communicated to workforce, engendering a sense of collective ownership and belonging. A mission defines an organisation’s aims and objectives and how it approaches them, while a vision sets out the organisation’s desired future. Co-producing and communicating a clear mission and vision is the fourth Key Foundational Principle; this is where:

  • Leaders are committed to a clear mission and vision and use their communications skills to consult with and motivate others
  • Leaders are optimistic but realistic, and focus on continuous improvement, inspiring workers to identify what 'good' looks like and how to achieve it
  • Change is managed constructively, especially during times of uncertainty
  • There is a sense of purpose and values are translated into action.

For information including tasks, strategies and quick wins download the KFP 4 Mission and Vision section of the workbook.